Send to a ColleagueA Leading Name in Marketing and Sales in the Hotel Industry
"From training and mentoring your sales team in traditional selling techniques, to creating a dynamic presence on the web, we will look for every room night possible for your hotel."-Mike Parent
Vice President of
Sales & Marketing
"Our sales support commitment reaches far beyond corporate strategies, as we actively participate in optimizing revenue at the local level in each market."-Beth Taylor
Corporate Director of
Sales & Marketing
You may have the most beautiful and well-run property, but it won't matter if you don't have guests filling your rooms. Rest assured, Coakley & Williams doesn't take a one-size-fits-all approach that you will find at other property marketing companies, but instead help you construct the custom marketing strategy that will be most effective for your hotel sales management.
To learn more about our hotel sales management or any of our hotel management services, you can easily contact us through our website or call 301.474.6200.
Marketing & Sales in Hotel Industry
- Supervision of this area by Corporate Director of Sales & Marketing
- Guide development and implementation of Marketing Plan
- Coordinate advertising and marketing
- Coordinate attendance at appropriate trade shows and share costs with participating hotels
- Provide sales and marketing training at regular sales meetings and Annual Hospitality Conference
- Provide tools and systems for effective tracking and implementation of programs
- Review and approve specific marketing strategies, programs, and print materials (brochures, ads, flyers, etc.)
- Corporate review of monthly sales reports
- Provide sales leads to the hotels through our Inter$ell Program
- Participation and membership in key sales related organizations; i.e., National Tour Association, American Bus Association, Hospitality Sales and Marketing Association, and Society of Government Meeting Planners
- Assist in recruiting, interviewing, developing, and hiring of sales staff
Comprehensive Sales & Marketing Direction
Connect with new customers through an expert mix of traditional and modern sales channels. Coakley & Williams has been filling hotel rooms since 1971, and over the years we have established a track record for properties that consistently exceed their fair market share. One of the keys to our long-term success is our ability to develop and implement hotel-specific marketing plans that efficiently allocate marketing dollars, both locally and nationally, to promote sales for our hotels. We have proven strategies that employ traditional media and we have been pioneers in leveraging powerful online channels as they evolve.
Coakley & Williams Hotel Marketing and Sales Management Includes:
- Review and approval of specific marketing strategies, programs, and printed materials
- Arrangement of group advertising and marketing
- Trade show presence
- Continued sales and marketing training
- Tools and systems for effective tracking and implementation of programs
- Corporate review of monthly sales reports
- Sales leads to the hotels through our Inter$ell program
- Participation and membership in key sales related organizations
- Extensive corporate database for direct mail marketing
- Press release creation and dissemination, as needed
