Hotel Management FAQs

Frequently Asked Questions

Hilton, Marriott (CFRST), Wyndham, IHG, Choice, Best Western, Starwood (Four Points), Carlson-Rezidor and more.

Based in Greenbelt, MD outside of Washington, DC. We have team members located in Florida and in Atlanta, Georgia. We have operated numerous hotels in markets across the United States.

Typically, the employees of the hotels we operate are employed by either the Owner or a PEO (Professional Employment Organization). The General Manager is usually the only employee of CWHMC. However, this is not required.

Gary Williams is President of CWHMC and is sole stockholder of the corporation. We are 100% debt free.

Typically, a monthly fee based on a percentage (3-4%) of a hotel’s Total Revenue plus a $500 Centralized Services Fee.

We typically do not charge an incentive management fee. However, we can structure one, if so desired.
We do not have hidden fees. All fees are clearly defined in the Management Agreement. Other expenses are pass through operational costs that are explained in further detail within the Management Agreement. An example of this would be reimbursement for travel to and from the property. Expenses such as this are included in the annual budget that is presented to and approved by the ownership.

Coakley & Williams does charge a 5% renovation fee that is based on the total cost of the project cost. This is approved in advance from the Owner.

We typically have a three year agreement; however, the ownership may terminate it at any time for any reason, provided there is advance notice (normally within 90 days). We do not charge a termination fee.

  • Operational oversight
  • Sales & Marketing guidance and direction
  • Information-Technology services
  • Human Resources support
  • Safety, Security and Maintenance oversight
  • Guest service and management training
  • Revenue Management services
  • PIP pricing, guidance, and implementation
  • Centralized Accounting
  • HR and Accounting Audits
  • Food & Beverage Management
  • Purchasing and Insurance

We normally complete a Monthly Report that includes:

Executive Summary:

  • Operations
  • Forecast
  • Sales & Marketing


  • Income Statement
  • Cash Flow
  • Balance Statement
  • Bank Reconciliation
  • Variance Report
  • Trailing Twelve Report
  • Capital Summary
  • STR Monthly Report

We can customize a monthly report based on the owner’s needs.


Fred Williams and Neil Coakley developed, owned, and operated 13 different hotels. Four of these hotels are still owned and operated today by the Coakley & Williams families. We believe this ownership mentality is beneficial to both current and future clients.

  • Condo Hotels 
  • Receiverships
  • Golf Clubs
  • Franchise Restaurants
  • Leased Restaurants
  • Natural Attractions
  • Waterparks
  • Spas
  • Gift Shops
  • Conference Centers 
  • Meeting Space 

  • Insurance Premium Savings
  • Workman’s Comp Savings
  • Purchasing Savings
  • Credit Card Commission Savings 

Absolutely. We encourage potential and current clients to come and visit us in Greenbelt or at our currently operated properties around the country.
  • Quality 
  • Integrity 
  • Caring 
  • Service
  • Safety

  • Gold Award Winner with Choice
  • Torchbearer Award Winner with IHG
  • Chairman’s Award for Quality Excellence with Days Inn
  • Certificate of Excellence winning properties on TripAdvisor 

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